Scientists Examine Clapton’s Mojo

9 Mar

Why would someone create a replica of Blackie, complete with every single nick and scratch, including the wear pattern from Mr. Clapton’s belt buckle and the burn mark from his cigarettes? And why is that replica expected to fetch at least $20,000 at Wednesday’s auction, and probably much more?

Fortunately, social scientists have been hard at work on the answers. After conducting experiments and interviewing guitar players and collectors, they have just published papers analyzing “celebrity contagion” and “imitative magic,” not to mention “a dynamic cyclical model of fetishization appropriate to an age of mass-production.”


Read more in the New York Times article

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